essentials of strategic management (4th edition)


Essentials of Strategic Management: The Quest for Competitive Advantage offers a variety of compelling cases and well written and robust coverage of strategic management concepts. Although this new edition retains the 10-chapter structure of the previous edition, every chapter has been refined, reexamined and refreshed. Also, scores of new examples are added together with fresh Concepts and Connections illustrations.

The book contains 12 diverse, timely, and thoughtfully crafted cases. According to the authors, you will be impressed with how well each of the 12 cases presented.

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