In this new 14th edition of Principles of Marketing by Kotler and Amstrong, you will find new coverage in every chapter of it which shows how companies and consumers are dealing with marketing and the uncertain economy especially in the aftermath of the recent Great Recession. At the same time, you will also find revised coverage of the changing nature of customer relationships and new material on topics such as crowdsourcing, social networking, customer-managed relationships, and consumer-generated marketing.
From the beginning to the end of this book, there is a fully integrated customer value framework that captures the essence of today’s marketing. The book, in addition, is designed in an enhanced-learning way with annotated features, key chapter concepts, objectives and summary.
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